Overview
Pulse Labs had a breakthrough wellness technology product but no go-to-market strategy. We built their launch playbook, secured their first enterprise partnerships, and positioned them for Series A.
The Challenge
What We Were Up Against
A health-tech startup with strong IP and a passionate founding team was struggling to translate product innovation into market traction. They needed a clear GTM strategy and the credibility to land enterprise clients.
Our Approach
How We Solved It
We conducted deep market segmentation to identify the highest-value early adopters, crafted a positioning narrative that resonated with both B2B buyers and investors, and built a partnership pipeline targeting corporate wellness programs.
We came in with a great product and no idea how to sell it. Kin of James gave us the strategy and the confidence to go after the right customers — and win.